10 things about internal comms and channel shift

Get involved, get involved, get involved. If your organisation is planning a big change or channel shift as a comms person get involved. But don't just think of the external message. Without question think internal comms first. At channelshiftcamp in Glasgow that came across really clearly.

by Dan Slee

Once upon a time there was a project to save millions and make life easy for customers.

It was great and looked terrific. "Of course it'll work," those that worked on it assured people. "It'll save us money and make it easier for people to do business with us."

Six months later on and the project didn't do a fraction of what it was supposed to do and got quietly closed down. 

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channel shift: a future for public sector comms in 2013?

One of the challenges facing public sector comms is how to work out what you've done has been effective. Maybe, it's a case of using channel shift. Especially in the public sector which is changing almost by the day. 

by Dan Slee

It's always been tricky working out the impact of good communications.

Back in the day, you'd get a big ruler, a sheaf of cuttings and work out column inches.

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shifty shellshock

by Carolyne Mitchell

When I started out working on council web content eight years ago I didn’t realise that making our content and processes as easy-to-use as possible to tempt people onto the web would be called channel shift.
 
Five years ago I attended the National Digital Inclusion Conference and alarm bells started ringing. It was the first time anyone had pointed out to me that 1/3 three people in the UK didn’t have a computer (at that time).

It was also the first time I heard about the broadband lottery. Maybe I was naïve but I’d just assumed everyone was like me and my family and friends.

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