digital communicators: we are the change agents

Digital comms has a perfect way that it can demonstrate it's worth. They can help tranform services. That's a bit exciting.

by Kathy Kyle

Among the many topics discussed at this year’s Communications Camp (@commscamp | #commscamp13), the one that resonated most with me was how to best demonstrate the value of digital communications. If we can’t measure our impact as communicators, how can we influence and transform our organisations?

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how to do comms from the top of everest (literally)

You'd be amazed at what doors digital sklls can unlock. For one man who climbed Everest cultivating them has led to a better work-life balance.

by Mark Horrell

On 30 May 1953, James Morris of The Times struggled down the "newly oozing ice-bog" of the Khumbu Icefall during darkness. The following morning at Everest Base Camp he dispatched a runner to Namche, the nearest village with a telegraph office, with a coded message which read: 'Snow conditions bad stop advanced base abandoned yesterday stop awaiting improvement.'

Two days later while lying in his tent he tuned into his wireless and heard an English voice announce Everest had been climbed, The Times had broken the news, and Queen Elizabeth had received it on the eve of her coronation. He breathed a sigh of relief his danger-fraught communications process had worked.

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'if you're not skilling-up the whole of your organisation you're failing...'

There's some brilliant work taking shape in charity communications. But no matter how good the cutting edge work the organisation needs to be pulled along too.


Hello I'm Laila and I'm a digital-aholic.  


But I've got a bit of a confession to make – despite being a digital geek with a degree in Computer Science and Art I've never worked in a start-up, I've always worked in the charity sector. 

Of the many things that keep me in charities, a big one is the change I've been able to contribute to and drive. I'm not alone, digital staff across the sector are making waves.

This became really clear when I presented recently on the digital transformation work I've been leading at UNICEF UK (see my presentation on my blog here.) 

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traditional comms? digital comms? or both?

Civil servant Ann Kempster cuts to the heart of a dilemma. Should we keep traditional comms and digital comms separate? Or united? You can also read the original - and the comments - here 

By Ann Kempster

I attended a fab off-grid get-together this afternoon of a mix of digital and press folk in government today. I was very honoured to have been included.

We looked at what is working well, what isn’t and what the perfect future might look like. A lot of interesting discussions and models for the future. Really got my brain buzzing on a Friday afternoon….

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