social media: what's the voluntary sector up to?

It's fascinating seeing how different sectors approach the changing landscape. There's some excellent innovation in charities and volantary groups.

by Honey Lucas

From large international charities, to tiny voluntary groups comprised wholly of volunteers, the voluntary and community sector (VCS) in the UK is extremely varied - but whatever their size, voluntary and community organisations and charities are increasingly adopting social media to help connect with their followers and supporters, spread their messages, and encourage people to take action.

Here are just a few case studies from the VCS that showcase the innovative thinking and friendly approach that is making the sector's use of social media such a success.

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'if you're not skilling-up the whole of your organisation you're failing...'

There's some brilliant work taking shape in charity communications. But no matter how good the cutting edge work the organisation needs to be pulled along too.


Hello I'm Laila and I'm a digital-aholic.  


But I've got a bit of a confession to make – despite being a digital geek with a degree in Computer Science and Art I've never worked in a start-up, I've always worked in the charity sector. 

Of the many things that keep me in charities, a big one is the change I've been able to contribute to and drive. I'm not alone, digital staff across the sector are making waves.

This became really clear when I presented recently on the digital transformation work I've been leading at UNICEF UK (see my presentation on my blog here.) 

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