using digital skills and a choir to shout about a charity

It's not writing a press release, it's creating content. And spotting stories to tell as this charity comms case study demonstrates brilliantly. 

by Will Barker

Being part of a communications team for a charity in Wales can be difficult at times. Let’s be honest, being part of a communications team for any charity in the UK can be difficult.

We’ve all got great reasons to shout about the work we do and brilliant, inspiring stories to tell, but we don’t always have enough people to tell it to. More and more we are creating our own content and using our own channels as news sources to reach the people that matter to us, it’s not often that you get the opportunity to do both.

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social media: what's the voluntary sector up to?

It's fascinating seeing how different sectors approach the changing landscape. There's some excellent innovation in charities and volantary groups.

by Honey Lucas

From large international charities, to tiny voluntary groups comprised wholly of volunteers, the voluntary and community sector (VCS) in the UK is extremely varied - but whatever their size, voluntary and community organisations and charities are increasingly adopting social media to help connect with their followers and supporters, spread their messages, and encourage people to take action.

Here are just a few case studies from the VCS that showcase the innovative thinking and friendly approach that is making the sector's use of social media such a success.

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