It's fascinating seeing how different sectors approach the changing landscape. There's some excellent innovation in charities and volantary groups.

by Honey Lucas

From large international charities, to tiny voluntary groups comprised wholly of volunteers, the voluntary and community sector (VCS) in the UK is extremely varied - but whatever their size, voluntary and community organisations and charities are increasingly adopting social media to help connect with their followers and supporters, spread their messages, and encourage people to take action.

Here are just a few case studies from the VCS that showcase the innovative thinking and friendly approach that is making the sector's use of social media such a success.