Council magazines and newspapers - A great channel or produced out of habit? A lunchtime Twitter Chat on the subject, teed up by this original post, attracted 84 comms colleagues to chip in with over 400 tweets rich with thoughts, ideas and learning.
There were plenty of views expressed during the ‘Twitter Chat’ I co-hosted with comms2point0 on 14 October. Whichever side people came down on one thing was clear - they care about communicating effectively with residents.
Here’s what I took away:
If the majority of people are online, why are we still printing magazines?
Ninety per cent of adults have access to an email address and 60% own a smartphone. While I don’t 100% agree that council magazines “service three groups 1. comms staff who think it's still 1997 2. people who refuse to 'do the internet’, and 3. older councillors” I think there is a kernel of truth there.