Facebook. When you think you've cracked it the algorithm goes and changes. So we've gathered some pearls of wisdom ahead of a Twitter chat.
by Dan Slee
Every organisation needs to be aware of Facebook but very few do it well. So, we decided to stage a chat on Twitter about tackling it better and we asked a number of people to be on a panel to chip in.
Across the UK, more than 30 million people have Facebook accounts with the platform emerging as the most popular.
But how should an organisation use it?
We believe that ideas are transferrable and inspiration in one sector can work elsewhere. So, we asked two people who run charity pages, two who use local government and one fire service to be a panel for the Twitter chat. Here are some of their pearls of wisdom to get the ball rolling.
The Twitter chat itself will take place on the hashtag #BetterFB15 at 12.30pm on Monday November 23. Pop by and chip in.