Okay, so how to deliver comms messages over a range of channels? By singing. As well as a press release. And other things in an imaginative innovative campaign.

NHS Kent and Medway was looking for a new way to get across its flu campaign messages this winter when it discovered ThingLink – a free service that allows you to create interactive images with links to web pages, music, video, text and images.

The communications team wanted to support a traditional campaign of press releases, emails to stakeholders, posters and leaflets by using its social media channels to reach more people.