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We all know that employee engagement is important and can bring multiple benefits. But how many organisations really do it well? A recent visit to Virgin Trains opened the eyes of one comms professional.
I was lucky enough to get an invite to the opening of the new First Class Lounge at Virgin Trains, Euston. I thought it would be rude not to turn up and there were canapés and cocktails in the offing.
How an unlikely TV filming request can help with your comms. Or in other words, can the building that you sit in, the Army and rope help you connect?
I often get asked what the biggest challenges of my job are. I usually talk about varied audiences, digital, prioritisation, crisis communications and the like.
Then last April a very different challenge came my way in the form of a request that went something along the lines of ‘We would like to come and film at the DVLA and get the army to abseil off your sixteen storey tower block’. Okay. I wasn’t expecting that.
