Next time you are building a new website, do make sure that you have a comms person on the team.

by GUEST EDITOR Helen Gill

For me, the power of social media as a PR tool is the power to publish your own content and start to influence and shape the agenda so that you don’t always have to rely so heavily on media relations any more. That’s why I don’t like the phrase ‘online PR’ or even ‘digital PR’ – it just feels like a way of doing what we’d always done but in a slightly different format.