Planning, planning. In the end it all comes down to good planning whatever the size of your activity or campaign.
We asked one of Scotland's top comms pros to share some insight and lessons on the extensive planning activities which local government and partners undertake in Scotland.
Local government is very good at making plans.
Big, bold and usually in Times New Roman, they sit majestically on shelves in offices across Councils ready to be thrown on to a table at a moment’s notice.
A plan for every eventuality, every scenario and for every type of situation that can arise.
Yes, we have a plan. It looks great and there it is on display for everyone to look at.
How does a plan become a reality and make an impact?