How do you ensure your organisation embraces social media by more than just a token Facebook and Twitter account? By having your comms person share good ideas, for one.

by Jon King 

The tipping point for social media in local government was reached a while back. In terms of adoption, councils have either done it, are about to do it or are asking someone else how they did it so that they can do it too.

But the adoption of social media is only the beginning. Facebook pages and Twitter accounts alone do not a social business make.

Be sensitive to the fact that some people in your organisation are accepting social media only grudgingly. It’s now about ‘hearts & minds’.