even newspaper editors are ditching the press release

 If there's one thing that guarantees debate it's the future of the press release question. Thing is, while PR people are talking newspaper people have started to quietly turn away from it.

by Eddie Coates-Madden

I missed the apparently now annual @commscamp dust up over the Press Release this year. 

I may have inadvertently started it and run away last year, and I think I was supposed to kick off a brawl about it at an LGComms fringe event last year too, but sort of declined. Sort of. 

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you'll be a press officer, my son

Journalists it is said need rat-like cunning, a plausible manner and a little literary ability. Press officers just need to read this. 

by Nicola Davies

If you can keep your head when all around you Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don't deal in lies,
Or being hated, don't give way to hating,
And yet don't look too good, nor talk too wise.
 

You’ll be a Press Officer my son.

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