big numbers on council websites: a guide for comms folk

A major piece of insight on council websites has been published by Ben Proctor of the Likeaword Consultancy. The numbers are impressive... more than 10 visits for every man, woman and child in the UK. But what do they mean for local government comms people? Isn't that just the web teams job? Actually, no. We asked Ben to interpret.

by Ben Proctor 

The report in question which you can read here is an analysis of some key data points about visits to local authority websites in Great Britain. I asked every council for a small number of figures about visits to their websites and drawn some conclusions as a result.

It’s not all about the websites (except it is)

I am very aware that comms these days isn’t about getting hits on your website. It’s about digital engagement, community development, Instagram and SnapChat.

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don't turn an emergency into a crisis

If you are public sector there's a strong chance you'll be involved in emergency communications. It could be anything from a protest march to a terrorist incident. It's a fascinating part of the job. But isn't that crisis comms? Well, actually no...

by Ben Proctor 

I tell people that I work in emergency communications and, to be honest, most of them suddenly find they have an urgent appointment.

The vast majority of those that are too slow to make a convincing excuse will almost immediately say

“So, you work in crisis comms do you?” and I will almost certainly say

Yes” because I don’t want them to leave and, really, what does it matter?

Actually I think it matters quite a lot.

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