How do people find things? By searching for it. On the web. So having some knowledge of how to make your things easier to search for is an asset that comms people need. Here's a basic guide.

by GUEST EDITOR Sarah Lay

Search is important because so many people do it online. Thirty-five per cent of all UK visits online came from a search engine in January 2012, according to this survey by Hitwise, and the most popular engine of choice is Google (it had an 89% market share in the UK in June 2013). If so many people are using search as a short-cut to what they want online you need to make sure your information is the stuff that gets found.