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Digital channels are growing but there is a trend amongst young people for 'private' social media. And what does that mean? Especially for customer services?
We’re told that what we thought of as social is going private. Or, if you prefer, we’re being social in private. Sharing one message with a lot of people isn’t the done thing anymore, especially among the younger set.
Public transport is vital. It gets people to work and where they want to go. But communicating changes in realtime can be hard. That's where social media now comes in.
The regional public transport market is a jungle. Unlike in the well-funded and regulated capital, passengers in towns and cities are faced with a myriad of private bus and rail operating companies.
In our biggest conurbations, Integrated Transport Authorities (ITAs) coordinate this diverse market, joining up services and facilities for existing and potential customers.
