If you work in local government comms you're probably beginning to worry about how you are going to deliver public health comms, what with everything else you have to do.

by Darren Caveney

Local government comms folk have just landed themselves with a shiny new portfolio of work in the shape of public health.

The words used to describe this new role, by colleagues I've spoken to, include; "fear", "confusion", "concern" and "opportunity." It really depends upon your point of view. But without a doubt it is going to place extra pressure on already toiling teams.

So the chance to attend an LGcomms briefing on the transition of public health to local authority world was both timely and helpful. The idea of Andy Allsop, the event included a fascinating insight into the transition by Coventry City Council's impressive chief executive, Martin Reeves.

Martin's steer for communicators was plain and simple - and it could just form the basis of your outline comms plan, its vision, and most importantly your mindset...