Professional versus personal profile and use. It's an on-going issue for comms folk. One of our brethren is doing more than most to vocalise and shine a light on the challenges we face.

by Phil Jewitt

The title of this post is taken from a TV series that ran for nearly 20 years. Called Stars In Their Eyes, it involved members of the public, sometimes celebrities, impersonating famous people from the music industry by singing one of their songs. At the beginning of each impersonation you got to see the person going about their own life and giving clues about who they were going to impersonate. Just before their transformation into the pop star, they would introduce themselves by saying the words, “Tonight Matthew, I’m going to be [insert pop star's name].”