A tale of birds, worms and talking about things early on.

“I’m not psychic!” is the clarion call of many an in-house comms pro. And, oh, if we were - wouldn’t the world be a better place?

It’s that head in your hands moment when something lands on your desk not long before it needs to go out and you’re asked to work some magic, make it look pretty – oh, and get some press coverage if you can.

If only you knew before. You could have prepared; planned a great comms approach linked to tangible objectives and done something you and your organisation would be proud of.

I hear about it so many times from PRO’s across the country – how in-house comms teams aren’t involved in projects early enough to add real value and impact.

Much of the commsforchange14 event last summer – organised jointly by the brilliant comms2point0 and the Public Sector Customer Services Forum - was built around addressing this very problem. I couldn’t go, but it looked excellent.