If you’re in comms, PR, or marketing, you shouldn’t be asking that question...

The media landscape is changing. It’s something I blogged about last year in a post called ‘Regional News is Dead’. And, as a former TV news broadcaster, turned PR pro, I find it absolutely fascinating.

Well established local newspapers, radio stations and TV newsrooms, are being axed or cut right back to the bone.

Meanwhile, 100’s of nubile little hyper-locals are springing up all over the place, eagerly plugging the gaps to give local communities the info they so desperately need and want.

It’s a riptide of cross currents that, as comms professionals, we really need to dive into.