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what’s the hype over hyperlocal?

February 9, 2015 Darren Caveney

If you’re in comms, PR, or marketing, you shouldn’t be asking that question...

By Rachel Moss

The media landscape is changing. It’s something I blogged about last year in a post called ‘Regional News is Dead’.  And, as a former TV news broadcaster, turned PR pro, I find it absolutely fascinating.

Well established local newspapers, radio stations and TV newsrooms, are being axed or cut right back to the bone.

Meanwhile, 100’s of nubile little hyper-locals are springing up all over the place, eagerly plugging the gaps to give local communities the info they so desperately need and want.

It’s a riptide of cross currents that, as comms professionals, we really need to dive into.

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In digital + social, campaigns + media Tags blogging, cardiff university school of journalism, comms, comms2point0, pr, rachel moss, welsh audit office, what’s the hype over hyperlocal? mooc
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