New research has been published by Govdelivery that looks to pin-down the Holy Grail of digital communications. The question of how much followers, subscribers and likes is worth.
By Dan Slee
A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area.
There were more than half a dozen around the table. On the face of it, I quietly reflected that this was worthy but what was the point?
My misgivings were answered by a bright community worker. He told the story of a hypothetical man aged 66 who had just lost his wife. He may start drinking. He may start getting ill and see his GP. He may start being a nuisance to neighbours and the housing authority and police may get involved. All of this costs the taxpayer spiralling amounts of money. Suddenly, the project came alive. We could attach a financial value to the benefit it brought.