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If there’s one thing that comes up time and time again in conversations with communicators, particularly in the public sector, it’s the common theme of people outside of the profession do not entirely understand what we do. Particularly the amount of hard work, skill and professionalism that goes into it.
by Paul Compton
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At the UnAwards Winners’ Masterclass, last year’s champs shared their paths to glory – and there were some welcome signs that communications teams are finally being let into top tier decision-making.
by Karen Pagett
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“Dear resident, your council tax bill is going up and before you ask: no, you may not personally see anything extra for your money and yes, we know things are already tight thanks to the rising cost of living.”
Not really the easiest message to have to land, is it?
by Emma Proctor
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Marketing Automation has the potential to change the way in which you achieve digital outcomes. It enables communications teams to be more strategic and to deploy communications that serve and influence their audiences over the longer term.
by Sadie Burgess
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Have you ever been ghosted? I’ve heard from friends navigating the dating scene that it’s sadly an all-too-common occurrence. You meet, you feel a strong connection, you’re talking every day on WhatsApp discussing plans for a brilliant future together and then one day – Nothing. Nada. Zilch
by Catherine Farrell
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Misinformation online can prevent public health messages getting through to the people who need to see them. Applying smarter insights and behaviour change theory to your campaign strategy could make all the difference.
by John-Paul Danon
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