A third of UK adults admit to having taken a digital detox in the past 12 months. But how about adding radio and TV to the switch-off too. Beneficial? A good idea? Read on…
by Mike James
Read morewhy your internal communications department needs a service level agreement
Do your stakeholders really understand what your Internal Communications function actually does? If you were to ask, how would they describe your role?
by Kim Sklinar Green
Read morewho gives a view?
So AVE’s are officially being placed on the banned list. But there’s a bunch of other metrics we need to be a little wary of too…
by Darren Caveney
Read more3 brilliant comms and marketing lessons from the Rocky films
There was a recent fun Twitter exchange over the Rocky films between three comms bods. It sparked the inevitable 'How can we link comms learning to the Rocky films' post.
by Ross Wigham, Alan Ferguson and Darren Caveney
Read morehow to buy digital advertising safely
If you haven’t bought online advertising yet in your role it’s probably a matter of time before you do. There are things to take advantage of, and things to look out for. This new post should help you stay safe.
by John-Paul Danon
Read morea complete guide to successfully embedding social customer service
Social media was once the playground of marketing and comms teams, where memes were shared, adverts were created and emojis were in abundance - but not anymore. Facebook, and particularly Twitter, have emerged to be important channels for delivering powerful customer experiences.
by Stuart Banbery
Read morewhat’s the best channel for internal comms?
If you had to choose just one channel to deliver your internal comms which one would you pick? Tough isn’t it? One leading internal comms expert chooses his favourite and tells us why. Read on…
by Chris Elias
Read morewhat is pr?
Public relations: Can you define exactly what it is and isn’t? One experienced PR practitioner lifts the lid and explains why it’s still important in the comms mix.
by Marcus Chrysostomou
Read moreI reviewed 500 social media accounts – want to know what I learned?
Social media. It’s the biggest time-suck there is. So it’s important to make sure that the time invested delivers benefits, outputs and outcomes. How do you know if your organisation is getting the most from it? Well you review your work. In detail.
by Darren Caveney
Read morehow to survive an election count: a handy guide for comms professionals
how to survive an election count: a handy guide for comms professionals
You may have spotted that we’ve had an election or two of late in the UK. And there’s more to come, of course. Communicating the results is one of the most important things a local government comms pro will do. It can be a nervy old time so here’s a useful guide to help you.
by Anna Caig
Read morecustomer service: when good enough doesn't seem enough
As resources are cut and demands increase are we losing something with our public sector customer services?
by Kate Bentham
Read moreusing video for business objectives: your gp will see you now on youtube
Part of the NHS is using video to reduce the number of avoidable appointments with GPs. Receptionists point people to their YouTube channel for many routine issues that don't really need an appointment. Everyone wins. The patient and the GP.
by Simon Rigg
Read morethe battle for ad spend and why we need to spend our money smartly
There are many ways to spend a comms and marketing budget. Programmatic advertising channels are increasingly the way to precisely target audiences but it’s had some negative press of late. Are there risks associated with it? Maybe not nearly as many as you might think…
This post contains the personal views of John-Paul Danon*
by John-Paul Danon
Read morehow to generate income for your organisation using digital marketing tools
As the squeeze on public sector budgets increases communications teams can expect an even greater demand for income generation. What are the opportunities and how can they be realised?
by Glen Ocsko
Read morebeware of the tick box twitter account
How often is your team asked to create new social media accounts? And how often do you say no?
by Lauren Kelly
Read morenudge, nudge, say no more! the hidden influence of nudge thinking
One of the great things about #commscampnorth will be the debates and discussion. Nudge theory has been on people's radar for a while. But what actually is it? Touch Design start the debate.
by Jonathan Cross
Read morebeware the mcnamara fallacy of measurement
We all know of the importance of measurement and evaluation but in this time and resource-poor era are you focusing too much on the easily countable at the expense of the true picture? Panel writer Sarah Lay looks at the danger of McNamara’s fallacy in the evaluation of communications.
by PANEL WRITER Sarah Lay
Read moreboom. great big income targets and how to deliver them
boom. great big income targets and how to deliver them
Income targets. They can be the scourge of many a comms team. How do you deliver yours? Are there lessons to learn? An all-new event will lift the lid on the latest thinking and opportunities for comms teams.
by Darren Caveney
Read moreare you busy?
Comms is getting busier. Much busier. Pretty much any comms person you care to ask will confirm this. There are several ways of managing this increasing demand. But here’s a really novel way…
By Mike James
Read morecommunications teams – how will they look in 5 years’ time?
Communications. It’s fast-changing, that’s for sure. But it is useful to future gaze a little and think strategically about how our teams will look in the future so that we can prepare for it.
By Shirah Bamber
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