In this latest Talking Heads thought piece I asked some of the country’s top communicators for the career advice they would give to their younger selves.
collated by Darren Caveney
Read morewhy the advertising industry is a little like the public sector
The advertising industry is a little like the public sector? Yes. And this year we will see them come together bringing a number of potential benefits.
by John-Paul Danon
Read more5 big dollops of social media learning
The benefits of getting out of the office for a day to listen to, and learn from, colleagues has always been loaded with benefits. Here are five good examples of social media learning which flowed from a new series of workshops.
by Darren Caveney
Read morenew talking comms podcast: the third episode’s a charm
When you’ve scrolled and squinted and scrolled and squinted until your fingers and eyes can scroll and squint no more there’s a new way to get your comms fixes – the excellent Talking Comms Podcast.
by Adrian Stirrup
Read morecomms team 2.0 job description – a new download
The way a comms team organises itself to deliver its key activities and priority work is one of the most important nuts to crack. But who does what? To help a new comms team JD resource has been launched as a free download.
by Darren Caveney
Read morekeeping pace with the changing face of comms
Across the sector, communications and marketing teams are striving more and more to measure the impact they’re having. While creativity will always be the heart of our work – and the people who deliver it will always be the priority – data and analysis are now indispensable in demonstrating the value of what we do.
by Amy Walker
Read moreice, ice maybe – how one team delivers its winter comms messages
If you’ve ever worked in local government communications you’ll know first-hand how important it is to get your winter communications right. Here’s how one top team makes the most from the opportunity to engage with its residents.
by Viki Harris and Niel Stewart
Read moretalking heads: generalists vs. specialists – which is best?
Generalists vs. Specialists: You’ve seen and heard the debate before. But with 2018 likely to see comms teams facing greater demand and pressures than ever before, and some with shrinking resources, the debate is as relevant as ever. So I asked top communications leaders for their thoughts, experiences and preference on this ongoing issue.
collated by Darren Caveney
Read moregrrrr, damn, what’s gdpr got to do with pr?
GDPR – you’ve all heard of it – comes into force this May. Have you got it cracked yet? If not this new post shares the work so far by an NHS communications team.
by Amanda Nash
Read morecommunicating a merger: how do you tell the story to your customers and colleagues?
If staff really are an organisation’s number one asset then we all need to be exceptional at internal communications and engagement, particularly at times of change and uncertainty.
by Alex Hunter
Read moreis it time to get more from social media?
Is it time to sharpen your social media planning & improve results? If so these new workshops might just be for you…
by Darren Caveney
Read morewhat’s social enterprise got to do with housing?
by Jean Jarvis
Read morethe four first-class fundamentals of staff engagement
Creating and maintaining genuine engagement with staff in organisations going through large and continuous change is difficult. This new posts highlights the fundamentals needed for good engagement and examples of where it’s worked well.
by Caroline Roodhouse
Read moresocial capital, comms people and coffee cups
A project to look at social capital has been started by the CIPR. One comms person used an experiment with coffee cups for some non-disposable thinking.
by Andy Green
Read moresocial customer services – take part in the largest public sector survey of 2018
Have you cracked who deals with customer services enquiries on social media in your organisation? Do you know the topics which drive most engagement with your audiences? No? You’re not alone. Take part in the largest ever UK public sector survey on these issues and get hold of a forthcoming new white paper packed with insight and learning.
by Darren Caveney
Read moreI discovered rightrelevance.com - and bagged a double page magazine feature
Understanding and engaging with influencers is a really effective tactic in a smart comms plan or campaign these days. But where do you begin? This new post highlights a helpful, simple and free tool for you to try.
by Gillian Neild
Read moreare you thinking what they’re thinking?
David Holdstock, Director of Communications at The Local Government Association shares the highlights from the LGA’s annual heads of communications survey.
by David Holdstock
Read morewhere content marketing and organisational vision collide
Content marketing. You’ve heard the phrase but how much do you know about it, and what’s expected for it - and your organisational vision - in 2018
by Simon Swan
Read morewhat we learned from judging the best social media categories at the unawards 2017
comms2point0.co.uk was created as a free online learning platform for comms, pr and marketing professionals across the sector. This new post is exactly what the site is here for – to gain valuable insights and learn lessons from others…
by Rachael Richardson-Bullock
Read morewhy it’s just so difficult when you’re not gen z
The thing with tech is just when you think you’ve mastered something it will likely change. So we’re all just trying to keep pace, really. Unless you’re Generation Z.
by Rebecca Roberts
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