We know how important it is for our communications activities to be insight-led. But how about undertaking research of our own to understand where we can perform better?
by Holly Bremner
Read morevideo and social content is re-shaping the comms job description
One comms professional moved from broadcast to comms a decade ago and is surprised to find himself working as a producer again with the video and social content he is making.
by Jon King
Read morewe should celebrate those who don't shout about it
Shouldn't we celebrate with an award those who do great things but don't shout about it? One comms person thinks so.
by Clare Parker
Read morewhat we need is a video – and 15 other things comms teams hear every week
This one is the gift which keeps on giving. The never ending stream of requests – and 'advice' – which flows into most comms teams…
by Darren Caveney
Read morea level playing field – why introducing a service level agreement is a must
Demand and expectations increase, resources and time decrease. It’s a graph of doom and one we need to take charge of. Here’s a case study on how a service level agreement is the way to go.
by Ruth Fry
Read morechallenging press coverage on foster case was difficult and time consuming - but worth it
Turning around negative national newspaper coverage can be a near impossible ask - but it can be done, as this case study shows...
by Andreas Christophorou
Read moretoo aloof to be challenged?
The recent Reading University tweet which not challenged critics of the establishment offering scholarships to 14 refugees, but specifically told them what they could go do, won a lot of fans on Twitter. This post from a head of comms from the sector gives a wider view and perspective.
by Julie Odams
Read morethe return of the clip art police
your ‘cut out and send’ letter for a boss who doesn’t get comms unplugged
Comms Unplugged was pretty much the best work-related thing I did last year. It’s back for 2018 – slightly bigger and even better. Don’t miss it – I promise you’ll love it. But you might have a doubtful boss to convince? Help is at hand…
by Darren Caveney
Read morea panacea for nhs comms?
Following the NHS’s 70th anniversary, it’s a good time to explore the role of communications and social media to promote behaviour change as the pressures continue to grow.
by Dil Shemare
Read moreten (11) reasons why you should come to academy
Comms Academy has been a fixture in the public sector communications and PR calendar for over a decade. This year it takes place in the UK’s heart, Birmingham.
by Simon Jones
Read more10 years awake as a poacher turned gamekeeper
Many have made the move from journalism to PR. This post reflects on 10 years on the bright side…
by Daniel Cattanach
Read morewe're nothing without you... thank you from an outsider to comms people
One man who works in insight and who has left the public sector looks back and says 'thank you' to comms people he worked with.
by Adam Pearson
Read morewhat the amazing NHS at 70 campaign achieved
It has been a big year for the NHS. The organisation that gives a safety new of free at the point of delivery heath celebrated its 70th birthday and how people responded. This is a look at the big picture and how it took off in one corner of the UK.
by Claire Riley
Read morewhat I have learned from croatia
sports and communications have many parallels not least around the benefits of effective team work and leadership
by Amanda Nash
Read moreone team’s journey to campaign-based communications
We know that great communications campaigns can have a big impact and deliver lasting change. So how about changing a team’s operating model to one of campaign-based communications? This team did and here are the results and learning…
by Lucy Denton
Read morethe sword of personalisation
Not a fan of relative strangers using your first name in their emails and direct mail to you? No, me neither. Personalisation isn’t always a good thing in the world of marketing and communications…
by Holly Bremner
Read morefalling out of love with comms...
We’ve all had bad days, week, even jobs. But falling out of love with our profession completely?
by an anonymous guest blogger
Read moreif you thought gdpr was annoying, wait until you hear about this…
Ok, they’ve not got a catchy acronym yet but after the mind-numbing circus that was GDPR, you really need to be aware of the apocalypse that could be coming your way…. Article 13 and Article 11.
by Rebecca Roberts
Read morethe 10 golden if this then thats of comms
Be in comms long enough and you see some wearily familiar trends emerge. Does this sound like your job?
by Louise Powney
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