You’ve got just over two weeks to enter the best comms industry awards in the UK. But don’t take my word for it, read what a former winner has to say about them and the benefits of entering…
by Alex Mills
Read morea phone call with facebook – the inside track on facebook advertising
Whenever we spend budget on a communications campaign we must be able to demonstrate a return. This is equally true for social media advertising. This new posts gives some inside tips on getting the most from Facebook advertising.
by Helen Kitley
Read morewhy I want to ban internal awareness-raising campaigns
the (comms) strategy is delivery
How many communications strategies have you written in your time? How many of them worked and how many disappeared through the cracks due to competing and reactive work demand? This new guest post gives valuable insight into how one government department tackled a new strategy and the benefits of a new approach…
by Lucy Denton
Read moreit’s party time…
The arrival of autumn signals the start of the party conference season. What on earth will they talk about, it’s not like there is much going on right now. Whether you are directly involved, or watching from afar, they’ll be newsworthy for sure…
by Will Mapplebeck
Read moreworkplace by facebook - this much I know
There are many ways to create an environment where great internal comms thrives. Does social media offer fresh options? You’ll have heard about Workplace by Facebook but this new case study gives some interesting new insight…
by Lindsay Narey
Read morelaunching the epic, the unique, the bestest - the one and only UnAwards
The 5th annual UnAwards launch TODAY. They’re the most accessible industry awards around. Now it’s not a time to quietly sit back and hope your boss recognises and appreciates your efforts. So try and get yourself shortlisted for an UnAward to really put your work on the organisational map.
by Darren Caveney
Read moreuniversity clearing – if you’ve nothing nice to say, avoid trash talking on social
You’ll have seen many a spat on social media over the years. But surely a university should be above inciting an online scuffle?
by Rebecca Roberts
Read moreshould I leave my job? #askingforafriend
Switching jobs. We’ve all done it. We’ve all thought about it. And you may be thinking about it right now? One regular to the comms2point0 site is so decided to ask a group of peers for advice and support.
by an anonymous guest blogger
Read morelearning from the ‘hospital’ experience
For a communications team the thought of letting a TV crew behind the scenes could be daunting. How would you manage it and what would be the benefits? This guest post shares some fascinating insight on just that.
by Laura Skaithe-Knight
Read morehow often do you make the media feel special?
We know how important it is for our communications activities to be insight-led. But how about undertaking research of our own to understand where we can perform better?
by Holly Bremner
Read morevideo and social content is re-shaping the comms job description
One comms professional moved from broadcast to comms a decade ago and is surprised to find himself working as a producer again with the video and social content he is making.
by Jon King
Read morewe should celebrate those who don't shout about it
Shouldn't we celebrate with an award those who do great things but don't shout about it? One comms person thinks so.
by Clare Parker
Read morewhat we need is a video – and 15 other things comms teams hear every week
This one is the gift which keeps on giving. The never ending stream of requests – and 'advice' – which flows into most comms teams…
by Darren Caveney
Read morea level playing field – why introducing a service level agreement is a must
Demand and expectations increase, resources and time decrease. It’s a graph of doom and one we need to take charge of. Here’s a case study on how a service level agreement is the way to go.
by Ruth Fry
Read morechallenging press coverage on foster case was difficult and time consuming - but worth it
Turning around negative national newspaper coverage can be a near impossible ask - but it can be done, as this case study shows...
by Andreas Christophorou
Read moretoo aloof to be challenged?
The recent Reading University tweet which not challenged critics of the establishment offering scholarships to 14 refugees, but specifically told them what they could go do, won a lot of fans on Twitter. This post from a head of comms from the sector gives a wider view and perspective.
by Julie Odams
Read morethe return of the clip art police
your ‘cut out and send’ letter for a boss who doesn’t get comms unplugged
Comms Unplugged was pretty much the best work-related thing I did last year. It’s back for 2018 – slightly bigger and even better. Don’t miss it – I promise you’ll love it. But you might have a doubtful boss to convince? Help is at hand…
by Darren Caveney
Read morea panacea for nhs comms?
Following the NHS’s 70th anniversary, it’s a good time to explore the role of communications and social media to promote behaviour change as the pressures continue to grow.
by Dil Shemare
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