What is content design? And would you like to work in it?
by Joanna Goodwin
Read morecomms people are under more pressure than ever and we need to tackle it
Anyone who works in PR or communications knows that it can be a stressful profession. And the latest research confirms this. But help is at hand…
by Saranne Postans
Read morethe secret of being in the room
How often do you get into the really key meetings in your organisation? Getting there is the first hurdle. But once there we also need to be effective.
by Will Mapplebeck
Read moreare you ready for a virtual town hall?
As millions attend a virtual concert held in game Fortnite by dance producer Marshmello is it time to look again at how citizens of the future may want to interact with government and public sector organisations and what the communities of tomorrow may look like?
by Sarah Lay
Read moredo the right thing
Life is all about priorities, and the difficult choices we sometimes have to make to focus on what’s important to us.
by Ben Capper
Read moresuper bowl 2019 – what can we learn from the most expensive ads on the planet?
With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about – plot spoiler, it’s all about appealing to the Millennials and growing youth audiences for the big brands.
by Rebecca Roberts
Read morewe need more ellens – tackling the diversity problem in our industry
Latest industry research has highlighted the lack of diversity in senior comms roles. We can all play a part in addressing this. But where should be begin?
by Harriet Small
Read moreour evaluation journey – a new case study
A recent comms2point0 Twitter Poll showed that many teams are not evaluating and reporting on their work regularly. So what does good look like? This new case study from central government gives a useful insight.
by Damien Currie
Read moreif you want to move and shake in your organisation, get yourself a decent strategy
We communicators talk a lot about being strategic. But in the never-ending cycle of cuts, restructures and transformation programmes it’s easy to lose sight of the importance of being strategic. But we mustn’t let that happen.
by Paul Masterman
Read moreour top 10 facebook posts and why they worked – lessons from leeds city council
What makes for an effective Facebook post? We’ll all have our views. But do you know what your top posts of 2018 were to help guide your work in 2019?
by Nick Moore
Read morebe fierce and never mediocre – 28 lessons from a top creative agency
There are over 25k creative agencies in the UK. Wow. So, when you get the chance to visit the number one independent agency in Birmingham, and number 66 independent agency in the UK, that’s a rich learning opportunity.
by Darren Caveney
Read moreever had that awkward moment when you’re asked if you’re ‘down with the kids’?
How well do you engage with your younger audiences? A brand-new workshop might be just the thing to increase your chances of success.
by Rebecca Roberts
Read morebrexit: the uncivil war – reflections of an ad man
Did Channel 4’s new Brexit drama overestimate the power of marketing and advertising to change minds?
by John-Paul Danon
Read moreglued to your smartphone? there’s an app for that
Comms people are often glued to their phones. Here’s a review of an app that might help ease the addiction.
by Will Mapplebeck
Read morea new year’s resolution: comms in the key of factfulness
“The invisible actors behind most human successes are prosaic and dull compared to great, all-powerful leaders… These are the invisible people working in a web of related services that make up society’s institutions. These are the people we should celebrate when things are going well. Brave and patient servants of a functioning society, rarely ever mentioned – but the true saviours of the world.” Factfulness, Hans Rosling
by James Morton
Read moreof course everyone can communicate, but not everyone is good at it
The claim that anyone can do communications is as old as the comms and PR hills. It’s always been an issue and I don’t see that changing any time soon. So should we have a plan to tackle it?
by Darren Caveney
Read moreinternal comms vs external comms: are we now really eternal communicators?
simple fun, creative chat and chilled out listening - the talking comms pod
Listening figures for podcasts continue to rise. So do you fancy adding a rather nifty comms podcast to your listening list?
by Darren Caveney
Read more5 things you learn at the unawards and why they’re a force for good
Judges awarded the innovative Comms Unplugged event both a winners spot and a highly commended tag at the UnAwards18. That’s some achievement for two people delivering it in their spare time. As always there is plenty of learning to share…
by Sally Northeast
Read moredie hard + christmas + creativity + friends = the unawards18
As the magic dust settles on the UnAwards18 I’ve been reflecting on what I think was the best UnAwards yet.
by Darren Caveney
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