You don’t need to be sat in the office to be able to do the comms job effectively. We’ve known that for years. But this new case study proves the point…
by Louisa Dean
Read more3 things I learned this week – volume 02
On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you enjoy volume 02
by Darren Caveney
Read morekeeping the campaign drum beat going - a comms case study from the dvla
The moment you get approval to spend money on a government advertising campaign can be a time of conflicting emotions…
by Elin Price
Read moreshare with the group and we can all be winners
The countdown to the UnAwards Winners’ Masterclass is on and John-Paul Danon, co-founder of CAN, suggests sharing successful campaign creatives could help public sector comms pros get over some common obstacles
by John-Paul Danon
Read morea brand-new eMag you might like
I’ll soon be launching a brand-new comms2point0 eMag which replaces what was the old, official comms2point0 weekly email. Find out more here…
by Darren Caveney
Read more3 things I learned this week – volume 01
On my consultancy and training travels around the UK I get to learn so much from other people. And, so, I thought I would begin sharing some of it more regularly via the somewhat obvious blog post title of ’Things I learned this week’ 😊
I hope you like volume 01
by Darren Caveney
Read morecouncil tax rises - the fine art of talking about the elephant in the room
It’s easy to veer away from discussing topics online which you know to be contentious. But tackling them head on can deliver results and improved engagement.
by Mark Pritchard
Read morecomms - it’s a kind of magic. so let’s not be unkind
We live in very unkind times. So let’s not add to it. How about we are a little bit kinder about our trickier customers.
by Jude Tipper
Read moreno comms is an island – why you need to network
comms networks and comms friends – there isn’t anything more important to us in our careers.
by Jill Spurr
Read moresometimes it’s the quieter route which best leads you to the top
Switching off, unplugging, going off-line, social media-free days; as counter-intuitive as it might sound, a growing number of communications professionals are getting off the thunderingly-busy - and at times gridlocked - information superhighway in favour of the quieter back roads.
by Andrew Walker
Read moreforget e-newsletters, 2019 is all about 'performance communication'
Still sending out long, windey emails full of dozens of calls to action? It might be time for a rethink…
by Dave Worsell
Read morethe top table: influence behind the power
A panel of industry leaders recently discussed the importance of being a trusted advisor when working with executive boards. Their strongest message for communications professionals looking to achieve this goal? That it’s not always about having an actual seat at the top table.
by Damien Currie
Read morepressing pause: a playlist for comms team development
Comms will never quieten down. Your know that, right? So we all need to take charge of own our own time, diaries, screens and work demands. Some time away from them might just give us a fresh shot of clarity, focus and creativity.
by Joanne Ford
Read morecan pr pros learn from ‘amateur’ campaigners? the bletchley park story
Like many other professions we sometimes get hung up on qualifications and experience. But when someone has talent, passion and commitment it can top trump anything else.
by Claire Whitelaw
Read morewhy our hr teams must be brand ambassadors
The recruitment process can be the first real window to the inner workings and effectiveness of an organisation. It’s never a good look when that goes wrong.
by Eva Duffy
Read moredoncaster council case study: how number-crunching helps us engage on social media
Doncaster Council has won many plaudits for its approach to social media over the past couple of years. I’m official a fan. So what a treat to get a behind the scenes glimpse on some of the secrets of their success.
by Nick Fromont
Read morecommunicating communications – the importance of telling our stories
We have to stop saying that we communicators aren’t good at promoting ourselves. We should be brilliant at promoting ourselves. And here is one good way of telling our story.
by Charlotte Parker
Read morepracticing what we preach – the joy of social media-free sunday
In our industry we talk a lot about screen breaks and spending too long online. This is nothing new. But for many of us we need to consciously work at better managing this issue for our own mental health, wellbeing and creativity.
by Darren Caveney and the Comms Unpluggers
Read morewhatsapp coming over the hill, is it a monster?
Have you seen your personal use of WhatsApp shoot up over the past year or so? Well you’re not alone. So how can public sector organisations maximise this as an opportunity to engage?
by Lauren Kelly
Read morecan you really miss out on the power of nudge?
You’ve heard of nudge theory and you have probably used elements of it in your own work. But how can you apply it to your next behavior change campaign?
by Shayoni Lynn
Read more