Marketing Manager – Marketing, Campaigns and Internal Communications
Metropolitan Police
The starting salary is £45,073, which includes allowances totalling £2,841.
The salary is broken down as £42,232 basic salary, which will increase annually until you reach the top of the scale £50,385 Plus, a location allowance of £1,841 and a non-pensionable allowance of £1,000.
Location: New Scotland Yard, Westminster. You will also be expected to work at other Met buildings across London as needed as part of a blended working agreement, this will be particularly regularly if your portfolio is strategy and local. There are also some opportunities for remote working when appropriate.
Closing date: 23:55 on 3 December 2024
Job Purpose
There is no greater mission than keeping the public safe. This communications role is integral to the success of the Metropolitan Police Service. Our communities, police officers and staff depend on excellent communication and engagement.
This role is about supporting the delivery of New Met for London in through effective internal and external communication.
You will have a portfolio within this role which focuses on either:
Delivering insight driven, behaviour change led campaigns to either internal or external audiences.
Finding creative and innovative ways to communicate corporate updates to Met colleagues.
Helping develop the Met's overarching communication strategy and support the rest of the department and local policing in its implementation, including ensuring delivery of a daily drumbeat of proactive stories to local communities across channels with supportive stakeholder and influencer voices.
This role sits in a newly created team which merges strategy, external campaigning and internal. There will be an expectation that the Band Cs in this unit can flex across each other's briefs to provide surge support, holiday cover and also offer advice across all elements of New Met For London communication requirements.
The Met's communication team is undergoing a significant restructure and you will be part of managing this change, supporting colleagues to deliver.
Skills, Knowledge and Experience
In this role you will demonstrate a broad spectrum of modern communication skills, ability to work across communication disciplines and have exceptional written, verbal and storytelling skills and expertise. You will be able to work across both internal and external audiences.
Depending on the portfolio focus the role holder will also have a deep specialism across at least two of the following areas in a large or complex organisation: marketing, campaigning, internal communication, community engagement, digital content creation, working with influencers, news, strategic communications and strategy development.
Experience & skills required:
Experience of developing a strategy aligned to the departmental priorities, informed by insight, with measurable objectives and evaluation of success.
Experience of translating business challenges into successful integrated communication strategies, plans, commissioning briefs, paid or non-paid campaigns and activity on time and to budget.
Proficient in tailoring content, reaching and driving positive engagement with target audiences, including hard to reach.
Be both curious and confident with data, ensuring recommendations are backed up with sound evidence.
Experience of developing strong networks and influencing others, with strong stakeholder management skills at different levels of seniority.
Experience of managing complex and challenging communication topics, with empathy.
Ability to identify and maximise proactive communication opportunities.
Knowledge of best practice accessible communications and experience of implementing into content.
Ability to multi-task, manage your communication projects and prioritise to ensure delivery.
Ability to respond with resilience and initiative when priorities shift, and adapt approach to changed requirements.
Experience of leading others, developing and motivating colleagues to increase their capability, confidence and effectiveness to thrive in their role.
Ability to work flexibly and develop the capabilities of others through coaching, mentoring and developing others.
For those with campaign portfolios:
Experience of delivering creative behaviour change campaigns; of managing budgets
Experience of day to day creative, media planning and buying agency management
Ability to review and scrutinise media plans to ensure they meet campaign, brand safety and budgetary requirements
The competencies you’ll be expected to hold include:
Leading and communicating
Influencing and persuading
Making effective decisions
Managing a quality service
Seeing the big picture
Changing and improving
Resilience
Achieving outcomes
Results
Research, take and process complex information, address any gaps and produce audience appropriate effective communication materials.
Understand the New Met for London plan and the Commissioner's priorities, and use this to implement key messages clearly, accurately, coherently, consistently and creatively.
Responsible for the day-to-day development and delivery of high-quality corporate communication for your portfolio area, ensuring a clear purpose for each communication and that it delivers on its objectives with appropriate content, messaging, tone and consistency of voice.
Use story-telling communications with a proactive and creative mindset, with excellent quality of writing and attention to detail.
Support the strategic planning of communication activity across disciplines, building on three month plans, ensuring you are delivering on your portfolio and priorities, and providing clear and concise communication advice.
Ensure operational, media, political and community (internal and external) context is used to inform all internal and external planning and implementation.
Ensure significant pieces of work are evaluated against the GCS evaluation methods, results are presented and shared in a timely manner, and implement learnings to enhance communication effectiveness, ensuring a culture of continuous learning.
Ensure consistency and integrity of Met brand and that the brand is applied consistently in our communications and in its used across the organisation and advise staff and officers and agencies accordingly.
Influence and build relationships with local policing teams and internal and external stakeholders to get their buy in and ensure they use the right communications material, in the right place, at the right time.
For campaign portfolios results will also include:
Work with agencies and our insight, content and channels team to deliver campaigns from start to finish to set deadlines. This includes using insight and research, creating the brief, managing the production process, senior officer approvals and delivering appropriate media plans.
Build and maintain good working relationships with all DMC contracted agencies, hold regular contract meetings where responsible for the contract and / or contribute to contract meetings by providing feedback to the contract owner.
Manage campaign budget, commissioning work, auditing campaign spend and processing invoices in accordance with Met practices with the business manager, plus oversee any other allocated budgets and provide accurate and timely budget sheets.
Work with Commercial services to review / renew contracts where required and ensure procurement policies and regulations are adhered to.
CULTURE
All departmental roles will be expected to flex to support departmental priorities which may see the role holder at times supporting delivery outside of their immediate role.
Keep up to date using modern up to date professional practice, and provide advice on industry best practice.
Work in collaboration with the wider communications leadership team, helping to create a professional and friendly office.
Lead others, monitoring performance and provide extra support where necessary to increase capability and confidence to ensure delivery.
Support team members through organisational change.
High ethical and professional standards that align to the values and principles set out in A New Met for London.
Be part of a culture of continuous learning in which we evaluate and improve ways of working and communications delivery.
Every member of our team is expected to be multi-skilled and work across several communication disciplines using modern up-to-date professional practice.
Understand the New Met for London plan and the Commissioner’s priorities, and use this to implement key messages clearly, accurately, coherently, consistently and creatively.
Represent communications, including in organisational or partnership meetings, to provide high quality communication and engagement advice across the breath of the communication spectrum.
How to apply
Click the apply now button below and start your career at the Met. Applications will be via a detailed CV, Personal Statement, and online application form. Your personal statement should outline why you are interested in the role and how your skills and experience demonstrate your suitability for the role. (NB. Please do not attach 2 copies of your CV).
Completed applications must be submitted by 23:55 on 3 December 2024.
The Met is committed to being an equitable (fair and impartial) and inclusive employer for disabled people, striving to have a diverse and representative workforce at all levels. We encourage applications from people from the widest possible range of backgrounds, cultures and experiences. We particularly welcome applications from people with disabilities and long-term conditions, ethnic minority groups, and women.
As a Disability Confident employer, the Met has committed to making disability equality part of our everyday practice. We ensure that people with disabilities and those with long term conditions have the opportunities to fulfil their potential and realise their aspirations
The Met is committed to making reasonable adjustments to the recruitment process to ensure disabled applicants can perform at their best. If you need any adjustments or changes to the application and recruitment process, we ask that you include this information within your application form. All matters will be treated in strict confidence.
