Head of Creative Content
Department of Health and Social Care
Ref number: 8213
Location: City of Westminster, London, SW1H 0EU
Closing date: 28 Aug 2019
About the job
Everyone cares about health. From obesity to patient safety, mental health to maternity services and care in old age, health and social care issues give us all something to talk about. If you want to shape these debates from the centre, we want to hear from you.
The Department of Health and Social Care’s award-winning communications division is now looking for a dynamic and inspirational digital creative content leader to help us communicate to our audiences in new and innovative ways.
You will be part of a step change in the department’s creative content programme as we look to expand our use of social media to communicate and engage with our key audiences.
As part of this programme, you will help lead a growing team of digital content and multimedia specialists to deliver high impact communications products to support a range of high-profile and important campaigns on key policy areas including the NHS Long Term Plan, mental health, NHS technology and medical research.
You should be able to demonstrate your creativity with experience of creating digital content and a track record of successfully trialling and introducing new content formats. Some of your time will be spent on hands-on content creation so a high level of technical and design ability is required.
You will also need to understand the digital environment and how different content works across multiple channels and audiences.
You will also be comfortable working across multiple channels and experienced at commissioning and overseeing delivery of both in-house and outsourced design work (including video and motion graphics) ensuring that both pay close attention to user and channel requirements.
Whatever the subject, we will expect you to deliver as part of a high-performing team of in-house content producers, translating complex requirements into a straightforward creative brief and ensuring you meet the highest standards in your work.
We are looking for someone with great interpersonal and leadership skills, with the ability to extend influence beyond their immediate line reports and balance the demands of running a team and providing strategic advice on campaigns at the most senior levels.
In return, we can offer you a competitive package, an excellent range of training and development opportunities and, above all, the chance to play a key role in communicating some of the most important issues in society today.
• Leading the development of DHSC’s creative content approach, ensuring alignment to the wider communications strategy and the needs of ministers.
• Leading the Creative Content Team, ensuring consistent standards in quality of design and multimedia production across the division and producing creative digital content.
• Working with media, campaign and channel managers to plan, scope and develop a pipeline of multimedia content to support key communications priorities and projects.
• Working with policy teams and the wider DHSC communications to deliver integrated communications.
• Providing active and visible leadership by playing a key role in the management team and contributing to our corporate goals.
• Establishing clear prioritisation and resource management processes to ensure that the creative content team’s time is used to maximum impact.
• Leading the production and analysis of performance data and audience insights to ensure any feedback on content products is identified and absorbed.
• Delivering training and support for other teams to improve the content production skills of the wider division.
• Good knowledge of the latest design and multimedia production approaches (preferably with solid Adobe Creative Suite skills), with the ability to distil complex requirements into a straightforward creative brief.
• Experience of producing creative digital content and trialling new platforms and content.
• Strong leadership skills and the ability to inspire colleagues to higher standards of presentation and delivery.
• Knowledge of the digital environment and experience on creating content and demonstrating how different content works on multiple channels and audience.
Strong leadership skills and the ability to inspire colleagues to higher standards of presentation and delivery.
• A passion for, and deep knowledge, of modern communications methods, including digital communication and social media in particular.
• Strong analytical skills and the ability to interpret and learn from digital performance data and evaluation.
• The ability to work well under pressure and manage different priorities and short deadlines.
• Excellent written and oral communications skills, preferably with experience of running in-house training programmes.
• Experience of working with Ministers and senior officials in government.
• Experience of commissioning and managing external creative agencies and managing the associated financial and procurement processes to deliver best value.
Experience and Skills
Professional and wider experience and skills linked to the role.
We'll assess you against these behaviours during the selection process:
Seeing the Big Picture
Changing and Improving
Delivering at Pace
We'll assess you against these technical skills during the selection process:
We only ask for evidence of these technical skills on your application form:
• Access to learning and development tailored to your role
• A working environment that supports a range of flexible working options
• A working culture which encourages inclusion and diversity
• A civil service pension
Things you need to know
Successful candidates must pass a disclosure and barring security check.
Selection process details
This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.
Sift and interview dates and location to be confirmed.
An initial sift based on the lead behaviour (Leadership) may be held if a large number of applications are received. If your application progresses to a full sift, all competences will then be considered.
There will be a situational test for candidates selected for interview. No preparation will be needed for this test.
If successful and transferring from another Government Department a Disclosure and Barring Security Check may be carried out.
An initial sift based on the lead behaviour may be held if a large number of applications are received. If your application progresses to a full sift, all behaviours examples will then be considered.
New entrants are expected to join on the minimum of the pay band
A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to DHSC mean you will no longer be able to carry on claiming childcare vouchers.
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
• Contact Government Recruitment Service via email@example.com as soon as possible before the closing date to discuss your needs
• Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
Some of The Department of Health and Social Care’s terms and conditions of employment changed on 1st October 2013. These are often referred to as “modernized” terms and conditions. These changes will affect current Civil Servants transferring to the Department of Health from another government department and those new to the civil service. In brief these changes are:
• Civil servants from another government department who are in receipt of ‘modernised’ terms and conditions prior to the transfer will retain those terms and conditions on appointment. The rationale behind this is that changes to terms and conditions shouldn’t be underdone by a move to another department.
• Civil servants who have been in service prior to the modernisation of terms and conditions will inherit the terms and conditions changes applicable to existing staff (including OGD’s) in the Department. See the attached word document.
• New starters (external to the civil service) to the Department from 1 October 2013 will receive the full modernised terms and conditions. See the attached word document.
The document attached to this advertisement provides more information on the changes we made, this clearly outlines the entitlements for both new starters (external to the civil service) and existing staff (including transfers from other government departments). Please note this is not a full list of the Department of Health and Social Care’s’ terms and conditions. If you need to discuss how these changes might affect you, please contact the vacancy holder.
Please note that eligible established civil servants will not retain any allowances paid in the former government department, unless there are special circumstances. We urge new entrants to establish their terms and conditions before accepting a formal offer of transfer/employment.
Applicants who are successful at interview, will as part of pre-employment screening be subject to a check of their personal details against the Internal Fraud Database (IFD). This check will provide information about previous civil service employees who have been dismissed for fraud or dishonesty offences. The check also applies to employees who resign or otherwise leave, but would have been dismissed for fraud or dishonesty had their employment continued. Any applicant’s whose details are included on the IFD will be refused employment unless they can show exceptional circumstance.
Feedback will only be provided if you attend an interview or assessment.
Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.
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