Senior Content, Channels and Engagement Officer
Metropolitan Police
The starting salary is £47,060, which includes allowances totalling £2,928.
The salary is broken down as £44,132 basic salary, which will increase annually until you reach the top of the scale £52,652. Plus, a location allowance of £1,928 and a non-pensionable allowance of £1,000.
Location: Westminster
Closing date: 23:55 on 24 March 2025
We are seeking enthusiastic and talented individuals to take a leading role in our Content and Channels team.
No two days will be the same. From monitoring and responding to high-profile issues, providing expert communications advice, and planning campaigns, to capturing footage of a dawn raid, you will be at the forefront of shaping how the Met communicates online.
There is no greater mission than keeping the public safe and the Content and Channels team is responsible for managing the output our external and internal digital communications channels, including planning, content creation, engagement and evaluation.
We are looking to be bold and do things differently and this role is an opportunity to shape the implementation of a digital strategy that will transform the way the Met reaches and engages with its internal and external audiences.
If you are looking for a challenge managing proactive and reactive communications across a range of high-profile issues that matter to Londoners then this is the role for you.
Person specification
Understand our A New Met for London plan and the Commissioner’s priorities and use these to implement key messages clearly, accurately and creatively on internal and external digital channels.
As a Senior Content, Channels and Engagement Officer, you will:
Work closely with your line manager and your wider team to plan, commission, coordinate, prioritise and deliver design projects and content.
Deliver a consistent quality service from planning and executing creative proactive announcements and strategies, through to reactively dealing with breaking news stories at short notice and under pressure.
Be part of a team managing all digital internal and external digital channels, targeting, evaluating, maximising channel impact and developing and implementing new channels.
Create and execute compelling content across internal and external channels, ensuring optimal reach with the public, our officers and staff.
Use your news sense to quickly develop an understanding of the Met’s operational challenges and internal culture. Interpret briefs and liaise with colleagues to advise on the most appropriate content style or product.
Understand campaigns, marketing and stakeholder management. Building effective networks of influencer and community voices to deliver influencer-centric strategies.
Manage and develop multiple internal and external digital channels to help us improve how we reach and engage with our diverse audiences and meet their needs, including helping maintain channel safety and standards.
Represent communications at organisational or partnership meetings and provide high-quality communication and engagement advice.
Support the media team, local communications team, marketing and internal teams and Commissioner’s comms to help staff build proficiency across all channels and audiences.
Be part of a culture of continuous learning in which we evaluate and improve ways of working and communications delivery.
Be responsible for audience engagement – driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed on corporate posts.
Convert digital analytics into insights to shape future plans, and as part of regular performance reporting.
Deliver a quality service and project manage multiple projects to ensure delivery to deadlines and against objectives. You will be part of an on-call and weekend rota. Other out-of-hours work may be required with appropriate notice.
Have the opportunity to line manage Content, Channel and Engagement officers.
Work in collaboration with the wider communications team, helping to create a professional and friendly office.
Have high ethical and professional standards that align to the values and principles set out in A New Met for London.
How to apply
Click the apply now button below and start your career at the Met. Applications will be via a detailed CV, Personal Statement, and online application form. Your personal statement should outline why you are interested in the role and how your skills and experience demonstrate your suitability for the role. (NB. Please do not attach 2 copies of your CV).
Completed applications must be submitted by 23:55 on 24 March 2025.
