Senior Campaigns Manager
Coventry City Council
Salary: £56393 - £63239
Job Reference: coventrycc/TP/39042/13022
Location: Council House, Earl Street, Coventry
Contract Type: Full Time, Permanent
Working Hours: 37
Closing Date: 21 July 2026
Our Values
In line with our One Coventry Values, we want to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects, including diversity of thinking. We particularly welcome applicants from minority ethnic, LGBT+, disabled and neurodiverse communities to make a real difference to our residents so that equity and respect remains at the heart of everything we do.
Our Values are:
Open and fair: We are fair, open, and transparent.
Nurture and develop: We help and encourage everyone to be their best and do their best.
Engage and empower: We talk and listen to others, working together as one.
Create and innovate: We embrace new ways of working to continuously improve.
Own and be accountable: We work together to deliver the best services for our residents.
Value and respect: We put diversity and inclusion at the heart of all we do.
We value diverse perspectives and experiences and are striving to create a workplace culture that is inclusive, is accepting of all and is free from discrimination and bias.
The Communications Team is at the heart of Council work, helping to promote decisions, publicise events and keep everyone informed and up to date.
The team works closely with councillors and senior managers to ensure all areas of the Council’s work get the publicity they need to help residents in their daily lives – from bin collections to staging the Godiva Festival and roadworks to fostering and adoption.
It works with local and national media organisations and across a broad range of communications tools to promote the Council’s work, including social media, digital and photography, as well as being responsible for areas such as internal marketing and graphic design.
The City Council provides vital services to thousands of residents and needs to make sure they know exactly what’s being planned and why. The Communications Team makes sure that happens, as well as keeping staff across the authority informed and able to carry out their roles equipped with the latest knowledge.
What is the job role?
This is a senior leadership role within Coventry City Council's Communications Team, with responsibility for leading the operational delivery of the Council's campaigns function - ensuring campaigns are audience-led, insight-informed, and aligned with corporate priorities.
Working closely with the Head of Campaigns and Behavioural Change, you will translate strategic direction into effective, measurable campaigns that inform and engage residents, strengthen community connections, and support positive behaviour change. Campaign areas span a wide range of Council priorities, including public health, waste and recycling, and channel shift.
You will line manage a team including a Marketing Manager, two Campaign Leads and a Graphic Design Lead, providing clear leadership, performance management and professional development to drive consistently high standards across the function.
A key part of this role is championing best practice in campaign planning, creativity and evaluation - embedding behavioural insight principles, taking a digital-by-default approach, and using tools such as GovDelivery and audience segmentation platforms to maximise reach and impact. You will collaborate with internal teams, service areas and external partners to ensure messaging is consistent, targeted and resonates with diverse audiences.
This is an exciting opportunity for an experienced campaigns professional to play a central role in shaping how Coventry City Council communicates with its residents - delivering campaigns that make a real difference to people's lives.
Who are we looking for?
We are looking for an experienced campaigns professional with a proven track record in planning, delivering and evaluating multi-channel campaigns, ideally within a public sector or complex stakeholder environment.
You will bring strong expertise in behavioural change campaigns and evidence-based approaches, with a sound understanding of digital channel management and audience segmentation tools such as Acorn or MOSAIC. Experience of managing multi-disciplinary teams and budgets is essential, as is the ability to translate complex information into clear, compelling messaging for diverse audiences.
You will be a proactive, solutions-focused leader who builds trusted relationships across organisational and community contexts, and who is genuinely passionate about using communications to make a positive difference for the people of Coventry.
If you need help or support to complete your application, please visit our accessibility page to see how we can assist you.
Guaranteed Interview Scheme - As part of our commitment to inclusion, we offer guaranteed interviews for specific groups of people. To qualify, you'll need to meet the minimum requirements for the role and identify with one of the below criteria:
Members of the Armed Forces and veterans
Are currently in care or have previously been in care
If you consider yourself to be disabled or if you have a long-term health condition
For full details on the application process please read the attached document on our jobs page labelled 'Coventry City Council Application Process'. We recognise that you might use AI tools to help with your application. While these tools can be useful, please make sure that all information you provide about your experience, skills, and qualifications is accurate. What matters most to us is hearing about your experience and the achievements that truly reflect you!
Interview date(s): First phase: 29 July 2026
About Coventry
Coventry has a proud, innovative and creative spirit that throughout its history has seen communities come together to tackle problems and bring about real social change.
We are cutting-edge, challenging, youthful, vibrant and diverse.
At Coventry we are committed to excellence in everything we do. With around 5100 staff from a range of different backgrounds, our aim is to recruit and develop talented people who will focus on our customers, take responsibility, work together and find better ways of doing things.
To deliver the best services to our residents, we need the best people working for us to make a difference to our communities.
If you join us, we will provide a fantastic rewards and benefits package - to find out more please visit https://www.coventry.gov.uk/council-vacancies
