Senior Marketing Manager
Driver and Vehicle Standards Agency
Reference number: 373231
Salary: £42,848
A Civil Service Pension with an employer contribution of 28.97%
Contract type: Fixed term
Length of employment: Up to two years with the possibility of permanency.
Working pattern: Flexible working, Full-time, Job share, Part-time
Location: Birmingham, Bristol, Leeds, Newcastle-upon-Tyne, Nottingham, Swansea
Closing date: Apply before 11:55 pm on Sunday 2nd March 2025
About the job
Job summary
To build DVSA Digital and Data profile we are looking for a marketing lead for tech talent.
Lead our campaign to attract world-class digital and data professionals to Government Digital and Data
About DVSA Digital and Data
We're part of Government Digital and Data, creating brilliant digital services that help keep Britain moving safely and sustainably. Our digital teams are transforming driving tests, MOT services, and vehicle safety through innovative technology.
Your Mission
As Senior Marketing Manager, you'll lead our campaign to attract exceptional digital and data professionals to DVSA. You'll showcase how joining our digital teams means:
· Building services used by millions daily.
· Working with modern tech stack and cloud platforms.
· Contributing to national transport infrastructure.
· Being part of the wider Government Digital & Data community.
· Making a real difference to road safety and sustainability.
What you'll market
Your will promote exciting roles across our digital and data teams and the work they do, including:
· Software Development.
· User Research.
· Service Design.
· Data Science.
· Product Management.
· Technical Architecture.
· Content Design.
· Digital Delivery.
You'll be responsible for:
· Showcasing our digital transformation work.
· Helping to build DVSA's reputation in tech communities.
· Positioning DVSA digital and data as an employer of choice.
· Highlighting our role in Government Digital and Data.
· Demonstrating our commitment to brilliant digital services.
Who we're looking for
Someone who can:
· Understand digital professional motivations.
· Create compelling tech recruitment campaigns.
· Engage with tech communities.
· Measure campaign effectiveness.
· Tell our digital transformation story.
Job description
The post holder will be responsible for the day-to-day planning and delivery of campaigns. They will need to provide expert marketing advice and project manage a budget to deliver advertising, partnership marketing and PR activity. The post holder will need to work closely with creative and media planning agencies, our internal specialist communication team and colleagues in the People directorate and forge strong relationships with important stakeholders, policy officials and Ministers’ offices.
Responsibilities include but are not limited to:
· Planning and implementing the marketing and campaign strategy including working with colleagues to develop an integrated media presence, in line with agreed timelines and outcomes.
· Commissioning, reviewing and analysing research and policy to extract and identify relevant insights to shape campaign activity. Exploring innovative opportunities to explore new online/offline channels.
· Overseeing campaign planning and implementation across above and below the line channels including broadcast (e.g., radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
· Managing and contributing to the delivery of external communications campaigns and plans, working collaboratively with strategic communication managers and subject matter experts, ensuring an integrated approach.
· Making decisions about the most appropriate channels, using digital and other technologies to full potential, such as blogs, e-newsletters, email alerts, infographics, photography, filming and social media.
· Developing, creating and implementing proactive online and e-marketing initiatives and content, including national and trade media articles, direct emails, blog posts and social media posts to promote the campaign.
For more information about the role and responsibilities please see the Candidate Pack.
Person specification
To thrive in this role, you have demonstrable experience of managing successful digital and media marketing campaigns. You have experience of developing and delivering significant behaviour change campaigns with clear communications objectives, based on audience insight and data. You can demonstrate experience of evaluating communications campaigns against agreed key performance indicators. You have experience of using a range of marketing tools and platforms and working with external marketing providers or agencies.
You have a solid and practical understanding of how print, broadcast, and digital media work, including the media cycle, circulation, and deadlines. You have a practical understanding of emerging digital services, tools, tactics and trends, including techniques for optimising digital content.
You have strong interpersonal, negotiation and persuasion skills, including the ability to build alliances to make a case. You have excellent project management skills, with the ability to work under pressure to meet tight deadlines and prioritise workloads. You have a flexible and agile approach and are able to adapt to changing circumstances and problem solve when necessary.
Additional Information
This role can be based in Birmingham, Bristol, Leeds, Newcastle, Nottingham or Swansea, your presence at one of these locations will form part of the working arrangements agreed with you. This role is suitable for hybrid working, and therefore a combination of workplace and home-based working can be accommodated subject to business requirements. Hybrid working is a non-contractual arrangement where employees have the flexibility to work remotely combined with a minimum of 60% of their working time a month at either their principal workplace (one of the locations cited in the advert) or, when required for business reasons, to carry out separate duties at alternative working locations or DVSA sites. There may be occasions where you are required to attend above the minimum expectation.
If you have questions regarding how hybrid working is practiced within the business area, or any reasonable adjustments or flexible working arrangements you may currently have or need in place if successful in your application, please contact the Vacancy Holder (see advert for contact details).
There will be a requirement with this role to travel to Bristol, Nottingham and other locations, including some overnight stays on occasions.
Please take note that DVSA does not hold a UK Visa & Immigration (UKVI) Skilled Worker License sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship.
Whilst we welcome applications from those looking to work with us on a part time basis, there is a business requirement, for the successful candidate to be able to work at least 30 hours per week.
This post is offered on a Fixed Term Appointment (FTA) basis to complete a finite piece of work.
For permanent Civil Servants, this role is only available on loan, so you must have your home departments approval to return to them at the end of the loan before you apply. There is no opportunity for a permanent Civil Servant to take on this role as a fixed term appointment. OGD applicants will be appointed on an inward loan and subject to the terms of the agreed inward loan. Internal candidates will return to their previous post at the end of the loan period, which will need to be agreed with your line manager in advance.
If you're employed by a non-departmental public body (NDPB) by moving jobs this will involve a change of employer and you may break the statutory rules on continuity of employment.
About Us
The Driver and Vehicle Standards Agency (DVSA) helps keep Britain moving, safely and sustainably.
We do this by helping people through a lifetime of safe and sustainable journeys, helping them keep their vehicles safe to drive, and protecting them from unsafe drivers and vehicles.
We’re working hard to:
· Make roads safer.
· Improve services for our customers.
· Make road transport greener and healthier.
· Harness the potential of technology and data.
· Grow and level up the economy.
To find out more about how we champion diversity and inclusion in the workplace and making DVSA a great place to work visit our Careers website.
Qualifications
Applicants are required to hold a professional qualification in communications - for example, CIM, CIPR, degree in a communications discipline.
Behaviours
We'll assess you against these behaviours during the selection process:
· Delivering at Pace.
· Seeing the Big Picture.
· Working Together.
Technical skills
We'll assess you against these technical skills during the selection process:
· Government Communication Service (GCS) Career Framework – campaigns and marketing, SIO level: Insight.
· Government Communication Service (GCS) Career Framework – campaigns and marketing, SIO level: Ideas.
· Government Communication Service (GCS) Career Framework– campaigns and marketing, SIO level: Impact.
Benefits
Alongside your salary of £42,848, Driver and Vehicle Standards Agency contributes £12,413 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
· An environment with flexible working options where we encourage a great work-life balance.
· Generous Annual Leave - 25 days holiday, increasing by 1 each year of service, up to 30.
· 8 Bank Holidays plus an additional Privilege Day to mark the King’s birthday.
· Latest IT and Tech devices.
· A culture encouraging inclusion and diversity with a range of staff communities to support all our colleagues.
· Excellent learning and development tailored to your role including paid apprenticeships up to Masters level.
· Wide range of discounts schemes on high street names.
· Employee assistance program for health and wellbeing.
· Cycle to work scheme and Gym membership offers.
· For more information see visit our careers page
