A question:
Encouraging local growth: who is responsible for 56% of the sole contacts your council has with its business customers?
Answer
Your regulatory teams.
If you didn’t know this, you could be overlooking a great opportunity to engage with your business customers.
And you could be missing an important narrative about how your authority is working for economic growth and local prosperity – a story your council leaders dearly want to tell.
Are you clear how your regulator colleagues can give businesses the confidence to grow by helping them comply with the law?
What are regulators talking to your business customers about?
And what are your business customers saying to them?
For an already stretched communications team you might be wondering what you can do to make the most of this opportunity and why this should be a priority.
Here’s where to start: You are invited to attend an all-new workshop in Coventry on 10 November at the three-day LGcomms/Government Communications Service Academy.
Co-hosted by the Better Regulation Delivery Office and myself, you can hear all about...
- why regulators’ relationships with business generate growth
- how they generate feel-good news stories – with examples
- how you can get the most from these relationships with business customers
- how a free new web-based guide can help you
Discover more about how your local businesses think and how to engage with them positively, for their benefit and that of your local communities.
You’ll hear great examples and insights from around the country on why these important relationships are really worth developing, and be able to ask questions in what will be an open and engaging session.
Don’t miss it: book your tickets
I look forward to seeing you there.
Darren Caveney is co-creator of comms2point0 and will be co-hosting this workshop with Better Regulation Delivery Office
About Better Regulation Delivery Office
The Better Regulation Delivery Office (BRDO) is working towards a regulatory environment in which businesses have the confidence to invest and grow and citizens and communities are properly protected. BRDO is part of the Department for Business, Innovation & Skills.
For more information about BRDO check out their web pages here.
And engage with BRDO on social media here:
On Twitter @BRDOregulation
On LinkedIn Better Regulation
And follow the hashtag #LGTalkingBiz
