A question:
Encouraging local growth: who is responsible for 56% of the sole contacts your council has with its business customers?
Answer
Your regulatory teams.
If you didn’t know this, you could be overlooking a great opportunity to engage with your business customers.
And you could be missing an important narrative about how your authority is working for economic growth and local prosperity – a story your council leaders dearly want to tell.
Are you clear how your regulator colleagues can give businesses the confidence to grow by helping them comply with the law?
What are regulators talking to your business customers about?
And what are your business customers saying to them?
For an already stretched communications team you might be wondering what you can do to make the most of this opportunity and why this should be a priority.
Here’s where to start: You are invited to attend an all-new workshop in Coventry on 10 November at the three-day LGcomms/Government Communications Service Academy.
