The #prstack project is something we've blogged about. It's a crowdsourced review of apps and tools that are available for comms people. There has been an ebook published on it. It's worth a look. Here's how one person got involved.
by David Sawyer
I met Stephen Waddington in October last year.
He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK.
Here was a man speaking my language. New PR.
It wasn't always the case.
Five years ago, like many senior PR pros, I had the digital fear.
But through a combination of sheer hard work and determination, I grasped the digital nettle.
I grappled with a bewildering array of online tools. Trying and testing them in a bid to make my "new PR" life easier.
There's no doubt the PR industry has changed in the last five years. Practitioners need more than Gorkana and Cision in their online toolbox nowadays.
Which brings me to the reason for this post. Since December, I've taken part in a rather neat crowd-sourcing project called #PRstack.
Led by @wadds, our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well.
#PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow.
The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 17 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF via Slideshare and the chapters will all be shared as blog posts each day over the next three weeks.
If only #PRstack had been around five years ago. It would have saved me a lot of time and effort.
David Sawyer is the award-winning director and owner of Glasgow-based Zude PR. He blogs too.
