The CIPR is a membership body for public relations in the UK. It is a major voice for the profession. In the race for the Presidency of the organisation Andy Green takes on Jason McKenzie. We carry a message from both Andy and Jason.
by Andy Green
Public sector comms faces massive challenges in this age of austerity.
Digital transformation continues. We are working in an increasingly networked society where old models of command and control are now no longer valid.
A context of ever rising expectations starkly contrasts with a reality of less resource.
We face the task of ensuring CEO’s understand the value of public relations.
An effective CIPR means you don’t fight these battles alone. A CIPR that increases your resilience. A CIPR that leads the way in redefining a ‘New School PR’ that helps you prove your worth.
I’m going to put a plaque in CIPR HQ reception saying: ‘We are a members led organization’.
The Institute needs to further encourage a more bottom-up, collaborative, creative and innovative approach.
The Institute boasts many brilliant people doing a fantastic job in its Groups - I know because I met so many of you over the years.
We need to support you better.
The Institute needs to nurture a family of communities - like its Social Media Panel and Independent Practitioners’ network and like the former ‘Second Steps’ group - that support PR professionals like you in your daily work; so you are never alone if you’re a member of the CIPR.
The fundamental however, is to inspire members with a new narrative of the future, that whatever challenges you face in your work, YOUR Institute is alongside you, supportive, facilitative, and championing your cause.
Vote Andy Green FCIPR for President of the CIPR.
Andy Green is standing for President of the CIPR and is founding partner of Green Communications.