The CIPR is a membership body for public relations in the UK. It is a major voice for the profession. In the race for the Presidency of the organisation Andy Green takes on Jason McKenzie. We carry a message from both Andy and Jason.
by Andy Green
Public sector comms faces massive challenges in this age of austerity.
Digital transformation continues. We are working in an increasingly networked society where old models of command and control are now no longer valid.
A context of ever rising expectations starkly contrasts with a reality of less resource.
We face the task of ensuring CEO’s understand the value of public relations.
An effective CIPR means you don’t fight these battles alone. A CIPR that increases your resilience. A CIPR that leads the way in redefining a ‘New School PR’ that helps you prove your worth.
I’m going to put a plaque in CIPR HQ reception saying: ‘We are a members led organization’.