a message from cipr presidential candidate andy green

The CIPR is a membership body for public relations in the UK. It is a major voice for the profession. In the race for the Presidency of the organisation Andy Green takes on Jason McKenzie. We carry a message from both Andy and Jason.

by Andy Green 

Public sector comms faces massive challenges in this age of austerity.

Digital transformation continues. We are working in an increasingly networked society where old models of command and control are now no longer valid.

 A context of ever rising expectations starkly contrasts with a reality of less resource.

We face the task of ensuring CEO’s understand the value of public relations.

An effective CIPR means you don’t fight these battles alone. A CIPR that increases your resilience. A CIPR that leads the way in redefining a ‘New School PR’ that helps you prove your worth.

I’m going to put a plaque in CIPR HQ reception saying: ‘We are a members led organization’.

Read More
Print Friendly and PDF

general election emails: how they did and seven pearls of wisdom

While all the attention was on social media, the newspapers and the TV news one battleground was overlooked. And yet the email war has been vital to the impact of a campaign. Here's some things we learned.

by Dan Slee

Email can be the Cinderalla of communications. Unseen, unheard and quietly getting on with it.

Yet the 2015 General Election campaign provided a free masterclass in how to use medium.

For six weeks my inbox rattled with messages that made me smile, frown, and plain indifferent. 

Read More
Print Friendly and PDF

social media and purdah: your handy guide

In the public sector, Purdah is a period in the run-up to the election  where comms changes. You are not allowed to promote politicians or get involved in a political campaign. Here are some guidelines for social media and Purdah.

by Dan Slee

There’s this funny period in the run-up to an election which sees local government comms team change behaviour.

Gone are the press releases from politicians and in comes quotes from officers. Why? To ensure that the council cannot be accused of political bias in the run up to polling day.

It’s been around for decades and local government comms teams have got a pretty good grasp of what this entails. It means under The Code of Recommended Practice on Local Authority Publicity (Local Government Act 1986) that newsletters, press releases, conferences, badges and web pages are affected.

Read More
Print Friendly and PDF