I'd love a chance to appear on the TV Show Room 101, although I'd struggle to narrow it down to just five choices. But what would your 'Comms 101' choices be?

by GUEST EDITOR Emma Rodgers

I have been lucky recently to get to a couple of top-notch learning events – the LG Communications Digital seminar in Coventry and the comms2point0 Campaign Masterclass in Birmingham.

Instead of doing a blog on all the things I learnt from the event (of which there were many), I’ve instead opted for a post that will hopefully act as a little bit of therapy for comms peeps. It certainly did for us anyway at the time.

I’m all for sharing and while I’m generally always focussed on what the good things are to share. This time when pitching on both days, I was keen to take a different tact. It was a sharing, cathartic session whereby anyone who came along could get it out as to what was annoying them the most to do with digital at the LG Comms session, and what was annoying them most to do with campaigns at the masterclass event.

Campaigning. It’ll be one of the most talked about comms activities over the next few months in the run up to the general election. Battle lines will be drawn and those with the smartest, best executed campaign stand a chance of coming out on top in what is a tight and hard to call contest. Mastering the art of delivering great campaigns is a key skill in the armoury of any communicator.

By Darren Caveney

No matter how much digital has changed the comms and media landscape, the importance of a well-planned and effectively targeted campaign is still hugely important to communicators across all sectors.

That is why we are really rather excited to be hosting our first ever Campaigns Masterclass this month so that we can learn more – first hand – from six organisations who have deliver memorable and effective campaigns which have changed behaviours, created an impact and won some awards along the way.