I'd love a chance to appear on the TV Show Room 101, although I'd struggle to narrow it down to just five choices. But what would your 'Comms 101' choices be?

by GUEST EDITOR Emma Rodgers

I have been lucky recently to get to a couple of top-notch learning events – the LG Communications Digital seminar in Coventry and the comms2point0 Campaign Masterclass in Birmingham.

Instead of doing a blog on all the things I learnt from the event (of which there were many), I’ve instead opted for a post that will hopefully act as a little bit of therapy for comms peeps. It certainly did for us anyway at the time.

I’m all for sharing and while I’m generally always focussed on what the good things are to share. This time when pitching on both days, I was keen to take a different tact. It was a sharing, cathartic session whereby anyone who came along could get it out as to what was annoying them the most to do with digital at the LG Comms session, and what was annoying them most to do with campaigns at the masterclass event.

Over the past few weeks and months, there has been an emerging trend in local government communications – this trend has seen a number of really, really good people leave the sector and go onto other very impressive things...

by GUEST EDITOR Emma Rodgers

Now that has probably been a brilliant thing for those people individually but it got me thinking. What do we do when all the good people are gone? How do we attract new talent into local government communications at one of the most challenging times in it’s history? I’m not sure yet of the answer and it would be arrogant of me to think that I could come up with that solution alone. What I did decide though is that I would write down my top five reasons why I believe local government communications is a good place to be and here’s that list. I’m hoping it will spark some views and debate.