Over the past few weeks and months, there has been an emerging trend in local government communications – this trend has seen a number of really, really good people leave the sector and go onto other very impressive things...

by GUEST EDITOR Emma Rodgers

Now that has probably been a brilliant thing for those people individually but it got me thinking. What do we do when all the good people are gone? How do we attract new talent into local government communications at one of the most challenging times in it’s history? I’m not sure yet of the answer and it would be arrogant of me to think that I could come up with that solution alone. What I did decide though is that I would write down my top five reasons why I believe local government communications is a good place to be and here’s that list. I’m hoping it will spark some views and debate.