your website... who cares?

The Likeaword Consultancy report into council websites throws up some fascinating data. You can learn more in SOCITM's revamped Better Connected website which you can look at council websites authority-by-authority.

 by Vicky Sargent

According very recent data collected and published by the Likeaword consultancy, there were 658,544,076 visits to local government websites in Great Britain in the year to 31 July 2015.

That’s 10.5 visits for every woman, man and child in our population, and by any measure a lot of people ‘visiting the council’ and forming opinions about it, through the website.

Do those running local authorities care enough about the sort of experience these huge numbers of visitors are having? Do they appreciate the sheer numbers involved? Or the pressing need to getting even more people doing their council stuff online?

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