Adding digital skills to the comms team is the long term ambition of many. But one authority is making it a reality.

by Clare Yau

Considering what digital skills and types of digital roles we needed was a key issue in both planning and delivering our ambitious Digital First project, to transform our website, online customer journeys, use of social media, staff intranet and more.

From the outset, we knew that the critical issue – after getting organisational approval and backing for the project - was ensuring we had the right people with the right mix of skills.  

So, we set about researching what types of digital expertise and roles were out there. We found some interesting results.

Our research included participating in a Digital Leaders webinar on digital talent, reading Smart Insights information on structuring a digital team and considering Government Digital Service’s range of digital job descriptions.