to specialise or not to specialise… that is the question

March 18, 2015 Darren Caveney

It's an interesting dilemma for a comms professional - is it best to specialise or to generalise? Or do you need to be a generalist with some specialisms?

by Nicky Speed

‘Press Officer needed to manage the media and write lively copy’ the job advert headline read. Really, is that all you’re asking for? Do those jobs actually exist anymore? To have the luxury of having such a big communications team to be able to specialise sounds great in theory – but in the digital age and more demands placed on communications people, is that realistic?

In campaigns + media Tags comms, comms2point0, digital, jobs, pr, public sector, skills, to specialise or not to specialise… that is the question

why we are adding digital to the comms team

February 9, 2015 Darren Caveney

Adding digital skills to the comms team is the long term ambition of many. But one authority is making it a reality.

by Clare Yau

Considering what digital skills and types of digital roles we needed was a key issue in both planning and delivering our ambitious Digital First project, to transform our website, online customer journeys, use of social media, staff intranet and more.

From the outset, we knew that the critical issue – after getting organisational approval and backing for the project - was ensuring we had the right people with the right mix of skills.

So, we set about researching what types of digital expertise and roles were out there. We found some interesting results.

Our research included participating in a Digital Leaders webinar on digital talent, reading Smart Insights information on structuring a digital team and considering Government Digital Service’s range of digital job descriptions.

In digital + social Tags clare yau, comms, comms2point0, digital, jobs, local government, nottinghamshire county council, why we are adding digital to the comms team

what do hugh grant, john the welder and you have in common?

October 27, 2013 Darren Caveney

It was a regular Wednesday morning commute into Birmingham city centre and I was listening to Radio 4. Hugh Grant popped up representing the Hacked Off group in the latest debate about new press charters. He gave a quite brilliant performance as spokesperson, kicking into touch every line of press defence put up by the presenter.

by Darren Caveney

This got me thinking about transferable skills. Now Hugh’s CV would highlight skills and experience of performing in front of a camera and microphone, remembering his lines and getting into character. So, actually, he has oodles of perfect, hands-on experience for the role of a spokesperson. Of course, Hugh has the added ingredient of being pretty passionate about the Hacked Off cause.

In digital + social, training + development Tags comms, comms2point0, hugh grant, jobs, john the welder and you, local government, public sector, www.comms2point0.co.uk

10 tips on a better linkedin profile... from a recruiter

November 18, 2012 Darren Caveney

LinkedIn with six million profiles in the UK is becoming the default way to look at digital CVs. But isn't it about time you made more of yours?

by Andy Ball

My LinkedIn profile is so important to my new business and because of this I probably spend more time than I should ensuring it is up to date, informative and accessible.

I despair sometimes as I view profiles on LinkedIn.

Would you send a half-finished CV, with spelling mistakes and a poor photo in for a new job opportunity you are really keen on?

REMEMBER – your LinkedIn profile is your CV, just in a different format.

In training + development, digital + social Tags LinkedIn advice, andy ball, comms, jobs, local government, www.comms2point0.co.uk