Some communications tasks are straight forward. Others need careful handling. So, how do you communicate the memory of an event whose darkness musn't be forgotten?

by Tony Moran

Humanity has lived through the darkest of times, but few events have stained our collective soul more than the Srebrenica genocide. Over 8,000 Bosnian Muslim men and boys were systematically murdered in July 1995 during the Balkans conflict – just because of who they were.

The UN described Srebrenica as ‘the worst crime on European soil since the Second World War’.

Lessons learned from the genocide demonstrate how hatred and intolerance can flourish if left unchallenged - even in a country such as Bosnia and Herzegovina where people of different faiths had lived peacefully together for many years, yet an integrated society disintegrated.