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Opening up to use social media can be tricky. Not least if you are the Ministry of Defence. Which is why this case study shows how one department of the MOD adopting social can lead to some unintended benefits.
by Tony Moran
With social media now so much a part of our everyday lives, it’s easy to forget what life was like without it.
Fancy a job in digital comms? Then your digital profile might just need a bit more love, thought and attention.
I don’t believe there is any such thing as a social media ‘guru’ but I have recently been for a number of social media jobs and have learnt a few things along the way. These are the things I’ve learnt during the process, I hope you find them useful.
· Show your enthusiasm for the subject!
Obvious, yes, but it’s surprising how few people showcase their skills and experience online when applying for digital jobs. You love this stuff, so be online loving it, it’s positive and encouraging stuff for your potential next employer.
Successful marketing in 2011 is all about the conversation. Whether you want to shift more widgets or shift customer perception, there is no better piece of advice to take on board than to BUILD BUILD BUILD a dialogue with your customers.
Social media offers many simple, manageable - and free - ways to do this.
Twitter is one of them.
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