Successful marketing in 2011 is all about the conversation. Whether you want to shift more widgets or shift customer perception, there is no better piece of advice to take on board than to BUILD BUILD BUILD a dialogue with your customers.
Social media offers many simple, manageable - and free - ways to do this.
Twitter is one of them.
Simply put - if you’re not already tweeting, then you really are missing a trick. Twitter is a great way to connect and chat with your customers (and suppliers, stockists, staff, the media ….. you get the picture).
Investing a relatively small amount of time, each day, creating and building a profile on Twitter (and likewise on LinkedIn, Google+ and Facebook) can pay dividends. Offering you the opportunity to create a buzz around new product launches, events, to push out latest news and share relevant links and information with customers. All the while demonstrating your expertise, your sector knowledge - adding extra depth to your brand or corporate voice.
By inviting customers to join in a dialogue with you, and by making that experience a rich and engaging one for your customers, you stand a good chance of recruiting yourself a whole new sales force. Most Twitter users enjoy curating and sharing great links with their own followers. From new product teaser campaigns and giveaways, through to job vacancies and breaking news, the possibilities are endless. Get your tweets right, give them ‘retweet’ value and you could tap into this priceless source of free pr.
Whether you’re already on Twitter or a complete newbie, there are some great resources available to inspire you to get started.
the Twitter basics
tips on building your following, reputation, and customer's trust
some great business case studies
learning the lingo
Grab a coffee, have a read and get started … and don’t forget to stop by and join in the chat @comms2point0 when you do.
