twitter… the next industrial revolution?

January 8, 2012 Darren Caveney

by Russ Cockburn

Digital communications are reaching all corners of society and Comms 2.0 needs to bridge the divide between old media and new. In the Black Country, Danks Cockburn PR are bridging that divide with traditional industry in an unlikely way.

When we talk about trailblazers in social media, manufacturers would not be the first group of people that spring readily to mind.

I would have agreed with this popular consensus 12 months ago when I stood in front of ten down to earth engineering directors and extolled the virtues of ‘twitter’, LinkedIn and, to a lesser degree, Facebook.

In campaigns + media, digital + social Tags business, industry, management, social media, twitter, twitter for business

are you reaching your true potential?

November 28, 2011 Darren Caveney

As with all marketing channels, your twitter activity can only build your business if you’re maximising its reach.

Who’s following you? Are they key to your business (potential customers? existing customers? suppliers? stockists? bloggers or journalists from your sector?) Are they responding to your tweets? Are you creating dialogue and interaction? Are you getting re-tweeted?

If the answer to any of these questions is ‘no’. Then it may be time to take a few minutes to rethink your strategy.

In digital + social Tags business, darren caveney, followerwonk, improving your twitter reach, klout, twitter, twitter for business

want to build your business? it's time to join in the chat

November 24, 2011 Darren Caveney

Successful marketing in 2011 is all about the conversation. Whether you want to shift more widgets or shift customer perception, there is no better piece of advice to take on board than to BUILD BUILD BUILD a dialogue with your customers.

Social media offers many simple, manageable - and free - ways to do this.

Twitter is one of them.

In campaigns + media, digital + social Tags business, customers, darren caveney, facebook, google+, linkedIn, marketing, twitter for business